54
bongpfeife
Worth a lookShows a thin review moat (239 avg reviews), but soft demand (-20.6% this quarter) keeps it on the watch list.
Review moat
Great238.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€19.11avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Price range
Good€6.55–€34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Bad€87K€87K/yr · 289K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.6%90-day search growth — must beat 0% to launch