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Skip itSoft demand (-38.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€18.92avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€10.18–€23.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,239.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Bad€91K€91K/yr · 90K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-38.0%90-day search growth — must beat 0% to launch