45
bloom shave
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Price range
Great€13.96–€41.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€21.18avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,197.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad€44K€44K/yr · 48K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Signals Quality Gap