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blend a med zahnpasta
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great242.89avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€0.82–€21.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.05avg listing price — sweet spot $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad€51K€51K/yr · 71K searches
Brand share
Bad100%top-5 brand share — brand-locked demand