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Skip itSoft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Great€21.83avg listing price — sweet spot $15–$100
Price range
Great€11.93–€62.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,486.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad€76K€76K/yr · 25K searches
Growth
Bad-50.0%90-day search growth — must beat 0% to launch