53
bettpfanne
Worth a lookShows low returns (1.2%), but soft demand (-18.5% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great€20.67avg listing price — sweet spot $15–$100
Price range
Great€7.56–€47.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good989.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay€103K€103K/yr · 94K searches
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand