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baywatch boje
Skip itSoft demand (-59.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great192.05avg incumbent reviews — the moat a new listing must climb
Avg price
Great€17.90avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€4.49–€31.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€48K€48K/yr · 130K searches
Growth
Bad-59.6%90-day search growth — must beat 0% to launch