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Worth a lookShows low returns (0.2%), but soft demand (-35.4% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great€15.29avg listing price — sweet spot $15–$100
Price range
Good€5.49–€32.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good€333K€333K/yr · 502K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,855.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.4%90-day search growth — must beat 0% to launch