54
augendusche
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Great199.82avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.52avg listing price — sweet spot $15–$100
Price range
Great€5.97–€64.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€280K€280K/yr · 107K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand