46
ass
Skip itSoft demand (-17.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good539.71avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay€190K€190K/yr · 268K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay€4.04–€21.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.70avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch