57
anti pickel
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€404K€404K/yr · 560K searches
Price range
Good€0.50–€29.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.49avg listing price — sweet spot $15–$100
Review moat
Bad7,857.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.1%90-day search growth — must beat 0% to launch