55
anal gleitgel
Worth a lookShows low returns (0.2%), but soft demand (-3.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.07avg listing price — sweet spot $15–$100
Price range
Okay€5.65–€19.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€105K€105K/yr · 105K searches
Review moat
Bad6,467.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand