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amorelie adventskalender 2022

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 20Growth 32Conversion 24Competition 68Returns 99Price range 81Avg price 95Brand share 3Review moat 41Quality gap 94

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€24.72

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great€8.66–€112.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,414.15

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€82K

€82K/yr · 176K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Reviews