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aloe vera saft
Worth a lookShows low returns (0.1%), but soft demand (-21.0% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€17.29avg listing price — sweet spot $15–$100
Review moat
Great424avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good€1.50–€32.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay€132K€132K/yr · 164K searches
Growth
Bad-21.0%90-day search growth — must beat 0% to launch