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aloe heat lotion
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible€23.96avg listing price — sweet spot $15–$100
Price range
Great€9.32–€50.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,950.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€5K€5K/yr · 22K searches
Signals Low Review Barrier