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zaubertafel
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€251K€251K/yr · 763K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.85avg listing price — sweet spot $15–$100
Review moat
Bad5,657.63avg incumbent reviews — the moat a new listing must climb
Price range
Bad€6.64–€16.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.7%90-day search growth — must beat 0% to launch