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Skip itSoft demand (-35.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€18.84avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good€5.42–€31.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,357.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€33K€33K/yr · 61K searches
Growth
Bad-35.8%90-day search growth — must beat 0% to launch