47
usv
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€100.08avg listing price — sweet spot $15–$100
Review moat
Good691.9avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good€603K€603K/yr · 498K searches
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay€35.22–€296.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price