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Skip itPrices mostly outside the sweet spot ($1.02–$7.11) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Good€490K€490K/yr · 889K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad16,244.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€4.98avg listing price — sweet spot $15–$100
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Price range
Bad€1.02–€7.11cheapest to priciest tracked listing — scored on the share inside $15–$100