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Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great€18.09avg listing price — sweet spot $15–$100
Review moat
Good874.89avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good€4.60–€30.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad€45K€45K/yr · 43K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-40.4%90-day search growth — must beat 0% to launch
Signals Quality Gap