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usb lan adapter
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Okay€241K€241K/yr · 208K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay€8.96avg listing price — sweet spot $15–$100
Price range
Okay€7.07–€17.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,335.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf