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Soft demand (-42.8% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 4Conversion 47Competition 45Returns 64Price range 71Avg price 84Brand share 61Review moat 50Quality gap 52

Avg price

Great€18.51

avg listing price — sweet spot $15–$100

Price range

Good€8.20–€31.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,541.55

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€24K

€24K/yr · 34K searches

Growth

Bad-42.8%

90-day search growth — must beat 0% to launch

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