38
switch docking station
Skip itSoft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€27.55avg listing price — sweet spot $15–$100
Price range
Great€12.42–€69.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good813.3avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay€187K€187K/yr · 217K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-40.2%90-day search growth — must beat 0% to launch
Signals Out of Stock