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50

surface ladekabel

Worth a look

Shows searches that convert (15.6% search→purchase), but soft demand (-18.5% this quarter) keeps it on the watch list.

Market size 31Growth 16Conversion 97Competition 24Returns 75Price range 79Avg price 81Brand share 45Review moat 70Quality gap 58

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great€17.40

avg listing price — sweet spot $15–$100

Price range

Great€6.36–€49.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good704

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay€145K

€145K/yr · 53K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Reviews