29
steelseries arctis nova 7
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,263avg incumbent reviews — the moat a new listing must climb
Avg price
Good€160.87avg listing price — sweet spot $15–$100
Market size
Okay€225K€225K/yr · 74K searches
Price range
Okay€13.36–€316.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.3%return rate — above 5% kills the launch gate
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand