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ssd 500gb extern
Skip itSoft demand (-11.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€53.29avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great€24.43–€123.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay€107K€107K/yr · 82K searches
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Review moat
Bad15,892avg incumbent reviews — the moat a new listing must climb
Signals High Price