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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great438.6avg incumbent reviews — the moat a new listing must climb
Market size
Good€329K€329K/yr · 99K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Avg price
Bad€353.06avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€261.88–€470.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price