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Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€37.93avg listing price — sweet spot $15–$100
Price range
Incredible€16.99–€97.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great184.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€98K€98K/yr · 96K searches
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Signals High Returns