27
rx 9070
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great260.53avg incumbent reviews — the moat a new listing must climb
Market size
Good€539K€539K/yr · 358K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad€502.22avg listing price — sweet spot $15–$100
Price range
Bad€422.00–€591.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price