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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 60Growth 15Conversion 25Competition 45Returns 68Price range 79Avg price 84Brand share 3Review moat 73Quality gap 40

Avg price

Great€73.88

avg listing price — sweet spot $15–$100

Price range

Great€9.83–€116.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good572.14

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Market size

Good€499K

€499K/yr · 341K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

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