43
ram
Skip itSoft demand (-40.1% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible€4.2M€4.2M/yr · 4.4M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€199.55avg listing price — sweet spot $15–$100
Review moat
Okay2,200.24avg incumbent reviews — the moat a new listing must climb
Price range
Bad€78.21–€347.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.1%90-day search growth — must beat 0% to launch
Signals High Price