49
qi
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€36.83avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great€6.94–€119.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€310K€310K/yr · 333K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad16,047.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.7%90-day search growth — must beat 0% to launch