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poly voyager focus 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great179.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good€128.58avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€78K€78K/yr · 22K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€103.42–€164.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price