40
phone stick
Skip itSoft demand (-59.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€20.14avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great€8.74–€34.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,815avg incumbent reviews — the moat a new listing must climb
Market size
Bad€25K€25K/yr · 38K searches
Growth
Bad-59.0%90-day search growth — must beat 0% to launch