45
paperlike ipad 9. generation
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good€14.77avg listing price — sweet spot $15–$100
Price range
Good€6.26–€36.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay3,565avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad€36K€36K/yr · 17K searches
Growth
Bad-49.1%90-day search growth — must beat 0% to launch