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paperlike ipad 11
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good€14.64avg listing price — sweet spot $15–$100
Price range
Good€6.74–€36.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay€131K€131K/yr · 89K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad8,157.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.4%90-day search growth — must beat 0% to launch