27
netgear orbi
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great375.13avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Market size
Bad€45K€45K/yr · 27K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad€77.84–€1601.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad€510.16avg listing price — sweet spot $15–$100