43
n100
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great180.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€183.82avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Market size
Bad€76K€76K/yr · 159K searches
Price range
Bad€78.97–€255.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale