40
msata ssd
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€30.90avg listing price — sweet spot $15–$100
Price range
Great€11.52–€78.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,334.55avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€45K€45K/yr · 38K searches
Growth
Bad-35.7%90-day search growth — must beat 0% to launch