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Skip itSoft demand (-31.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great296.68avg incumbent reviews — the moat a new listing must climb
Avg price
Good€112.58avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€238K€238K/yr · 173K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Bad€61.07–€230.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Signals High Price