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Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good544.32avg incumbent reviews — the moat a new listing must climb
Avg price
Good€110.63avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Bad€48.92–€264.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€52K€52K/yr · 67K searches
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price