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mini router
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great€52.73avg listing price — sweet spot $15–$100
Price range
Good€14.32–€130.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,064.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad€75K€75K/yr · 69K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price