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mauspad 900x500
Skip itSoft demand (-38.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great€16.80avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great€8.95–€39.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,517.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad€56K€56K/yr · 158K searches
Growth
Bad-38.8%90-day search growth — must beat 0% to launch