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maus mit kabel
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Good€444K€444K/yr · 361K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.26–€20.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.28avg listing price — sweet spot $15–$100
Review moat
Bad11,219.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.8%90-day search growth — must beat 0% to launch