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magic keyboard ipad pro 11
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good706.25avg incumbent reviews — the moat a new listing must climb
Avg price
Good€134.50avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay€117K€117K/yr · 39K searches
Price range
Bad€55.51–€238.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Returns
Bad9.3%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand