28
magic keyboard folio
Skip itSoft demand (-37.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€82.88avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good949.9avg incumbent reviews — the moat a new listing must climb
Price range
Okay€22.53–€216.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€81K€81K/yr · 62K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-37.6%90-day search growth — must beat 0% to launch