39
mac mini hub
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€89.12avg listing price — sweet spot $15–$100
Review moat
Good604.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay€29.53–€255.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€135K€135K/yr · 150K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.2%90-day search growth — must beat 0% to launch
Signals High Price