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lc3213
Skip itSoft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€20.57avg listing price — sweet spot $15–$100
Price range
Great€10.79–€51.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great485avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad€54K€54K/yr · 15K searches
Growth
Bad-24.1%90-day search growth — must beat 0% to launch