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Worth a lookShows searches that convert (10.9% search→purchase), but soft demand (-0.0% this quarter) keeps it on the watch list.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great€17.62avg listing price — sweet spot $15–$100
Price range
Great€5.07–€61.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay€169K€169K/yr · 88K searches
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,069.61avg incumbent reviews — the moat a new listing must climb