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lan adapter
Skip itSoft demand (-21.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,694.23avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€8.52avg listing price — sweet spot $15–$100
Market size
Bad€81K€81K/yr · 133K searches
Price range
Bad€5.05–€17.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.4%90-day search growth — must beat 0% to launch